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ESL electronic shelf labels, e-paper, electronic price cards

ESL electronic shelf labels (electronic price tags, e-paper price displays) update prices and product information instantly, saving relabeling labor and preventing pricing errors. Ideal for supermarkets, hypermarkets, drugstores and consumer electronics stores.

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Electronic labels, electronic price displays, electronic shelf labels, ESL, electronic price tags, electronic price boards

What is an ESL solution?

Electronic shelf labels (e-paper) are a solution that replaces traditional paper price labels with electronic displays.

They retrieve real-time product prices and information via wireless communication and display them on store shelves.

Electronic price tag (electronic price card) solutions improve efficiency and accuracy in retail, reducing manual work and errors.

With an electronic price tag solution, stores can easily update product prices, promotions and special notices without manually replacing paper labels.　　　

This means stores can respond quickly to price changes and sales strategies, delivering a better shopping experience.

ESL Benefits

Wireless Base Station

Register for the cloud service and transmit information to the ESLs.

Electronic Shelf Labels

Connect to the wireless base station via Bluetooth to display prices or other related information.

Accessories

Mounting brackets, clips and rails, plus a PDA for binding ESLs to products.

Retail Management Cloud Service

Product details and price management, plus wireless base station and electronic label LCD management.


ESL solution diagram

ESL System Diagram

ESL System Diagram

ERP/POS System

→

API

→

Retail Management Platform

→

Deployment

→

Cloud / On-premises

→

Internet

System step 1
Get item data

ERP / POS syncs item information to the ESL software

System step 2
Send data to the wireless base station

The ESL software sends product information to the wireless base stations of the relevant stores

System step 3
Transmit data to the labels

The wireless base stations transmit data and templates to the EPDs and LCDs

System step 4
Display the data on screen

E-paper or LCD screens display product prices and promotions


Benefits of ESL solutions

Store Owners

📈

Higher Efficiency

Digital operation, instant and accurate

💰

Lower Costs

Save paper, reduce staffing, cut errors

🌿

Environmental Protection

Paperless, greener and resource-saving

💡

Tech Empowerment

Give your store a high-tech feel

Store Staff

⚡

Efficient Work

Easy updates, fast and accurate

⚙️

Process Optimization

Simplified duties and digitized processes

📊

Smart Statistics

Quick access to statistics

Customers

🏷️

Complete Information

Complete product information and the latest promotions

🛒

Convenient Shopping

Order online, pick up in store

✅

Accuracy

Accurate prices and information with a low error rate

🤝

Two-Way Interaction

Connecting customers and merchants

ESL Solutions vs. Paper Labels

For a mid-sized supermarket managing inventory of 20,000 SKUs, based on a 5-year life cycle, system costs are as follows:

Item Description Investment
ESL 1.54", 2.13", 2.9", 4.2", mainly 2.13", average price NTD$300: 300 * 20,000 = 6,000,000 $6,000,000.-
ESL AP Wireless Base Stations Estimated 600 ping (approx. 1,983 m²), about 15 AP stations; including supplementary points, 20 in total at NTD$12,000 each: 12,000 * 20 = 240,000 $240,000.-
Cloud Platform Fee Cloud software platform Platform License A4 (ESL quantity 10,001~30,000) $198,000.-
System Maintenance Fee Maintenance contract extended to 5 years; year 1 free, the following 4 years charged at 10% of the contract amount: 6,000,000 * 10% * 4 = 2,400,000 $2,400,000.-
Total $8,838,000.-

ESL System Cost vs. Traditional Paper Labels

Item Description Investment
Labor Cost Savings 20,000 paper labels, with 3,000 replaced 4 times a week, requiring an estimated 5 staff at NTD$50,000 per month each (wages and other costs). Total annual cost: 5 * 50,000 * 12 $3,000,000.-
Paper Savings Each paper label costs NTD$0.1; estimated paper cost = 3000 * 4 * 12 * 0.1 $57,600.-
Return on Investment Traditional paper labels cost NTD$3,057,600 per year; ESL payback period: 8,838,000 / 3,057,600 = 2.9 years 2.9 years in total
5-Year Return Traditional paper labels cost NTD$15,288,000 over 5 years; after deducting the ESL deployment cost of NTD$8,838,000, total savings over 5 years: 15,288,000 - 8,838,000 = 6,450,000 $6,450,000.-

ESL is therefore essential for the digital transformation of retail information

The above excludes losses and compensation caused by manual pricing errors

ESL Software Platform

One Platform

ESL, LCD and template design integrated into one platform.

→

More Secure

The Bluetooth SIG maintains the Bluetooth standard,
making the protocol more reliable and secure.

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More Open

200+ open API interfaces,
a more open platform for easier integration.

→

More Flexible

Supports cluster deployment
for easy scaling.

Public Cloud Solution

  • . The system is deployed on our public servers
  • . Based on distributed, clustered deployment
  • . Suitable for all users
Public cloud deployment diagram

Public cloud deployment diagram

Private Cloud Solution

  • . The system is deployed on the customer's own cloud servers
  • . Clustered deployment available
  • . Suitable for distributors or large retail chains
Private cloud deployment diagram

Private cloud deployment diagram

On-Premises Solution

  • . The system is deployed on a private network, with clustered deployment available
  • . Suitable for regional businesses with multiple stores or a single store
  •  
On-premises deployment diagram

On-premises deployment diagram


Our servers cover ESL operations worldwide; users can access them from any server

ESL software interface screenshot

Multiple ways to get item data - ESL data import methods

API Integration

Product data can be synced in real time through the API.

Store ERP/POS

Store ERP/POS

→
Application Integration

Application Integration

→
ESL Platform

ESL Platform

Middleware Tool Integration

The client installs a tool which, once configured, retrieves product data from csv/xls/excel files or databases and pushes it to our ESL platform.

Store ERP/POS

Store ERP/POS

→
Middleware Tool

Middleware Tool
(Converts item data formats and pushes item data)

→
ESL Platform

ESL Platform

Excel Import

Log in to the ESL platform and import our template.

Store ERP/POS

Store ERP/POS

→
Store ERP/POS

Store ERP/POS

→
ESL platform Excel import

ESL Platform

ESL Electronic Shelf Label Features (E-Paper)

1

NFC icon

NFC

· Supports updating labels by tapping an NFC phone.

2

Replaceable battery icon

Replaceable Battery

· Replaceable battery.
· 10-year life cycle.

3

RGB LED icon

RGB LED

· Out-of-stock alerts.
· Low battery alerts.

4

Multi-color e-ink icon

Multi-Color E-Ink

· White + black + red + yellow.

5

Bluetooth icon

BLUETOOTH

· More common, more stable.
· Ultra-low power consumption.

6

Fast update icon

Fast Updates

· Smart algorithms with ultra-fast signal refresh technology.

E-PAPER - A Series

Product
Series		 Image Model Display
Color		 Appearance
Color		 NFC LED Resolution Tags
Size		 Display
Size		 Battery
Life		 Operating
Temperature
1.54" A Series 1.54 A E154WA4N ⚫⚪🔴🟡 White YES YES 200*200 44.5*36*12 27*27 6 Years (update 2 times/day) 0~40℃
1.54" A Series 1.54 A E154BA4N ⚫⚪🔴🟡 Black YES YES 200*200 44.5*36*12 27*27 6 Years (update 2 times/day) 0~40℃
1.54" A Series 1.54 A E154WA3N ⚫⚪🔴 White YES YES 200*200 44.5*36*12 27*27 6 Years (update 2 times/day) 0~40℃
1.54" A Series 1.54 A E154WA3 ⚫⚪🔴🟡 White NO YES 200*200 44.5*36*12 27*27 6 Years (update 2 times/day) 0~40℃
1.8" A Series 1.8 A Series E180WA4N ⚫⚪🔴 White YES YES 224*168 52.5*36*10.5 36*27 6 Years (update 2 times/day) 0~40℃
1.8" A Series 1.8 A Series E180WA3N ⚫⚪🔴 White YES YES 224*168 52.5*36*10.5 36*27 6 Years (update 2 times/day) 0~40℃
1.8" A Series 1.8 A Series E180WA3 ⚫⚪🔴 White NO YES 224*168 52.5*36*10.5 36*27 6 Years (update 2 times/day) 0~40℃
2.13" A Series 2.13 A Series E213WA4N ⚫⚪🔴🟡 White YES YES 250*122 70*34.5*12 48.6*23.5 10 Years (update 2 times/day) 0~40℃
2.13" A Series 2.13 A Series E213BA4N ⚫⚪🔴🟡 Black YES YES 250*122 70*34.5*12 48.6*23.5 10 Years (update 2 times/day) 0~40℃
2.13" A Series 2.13 A Series E213WA3N ⚫⚪🔴 White YES YES 250*122 70*34.5*12 48.6*23.5 10 Years (update 2 times/day) 0~40℃
2.13" A Series 2.13 A Series E213WA3 ⚫⚪🔴 White NO YES 250*122 70*34.5*12 48.6*23.5 10 Years (update 2 times/day) 0~40℃
2.66" A Series 2.66 A E266WA4N ⚫⚪🔴🟡 White YES YES 296*152 83*41*12 60*30.5 10 Years (update 2 times/day) 0~40℃
2.66" A Series 2.66 A E266BA4N ⚫⚪🔴🟡 Black YES YES 296*152 83*41*12 60*30.5 10 Years (update 2 times/day) 0~40℃
2.66" A Series 2.66 A E266WA3N ⚫⚪🔴 White YES YES 296*152 83*41*12 60*30.5 10 Years (update 2 times/day) 0~40℃
2.66" A Series 2.66 A E266WA3 ⚫⚪🔴 White NO YES 296*152 83*41*12 60*30.5 10 Years (update 2 times/day) 0~40℃
2.9" A Series 2.9 A E290WA4N ⚫⚪🔴🟡 White YES YES 296*128 90*41*12 67*29 10 Years (update 2 times/day) 0~40℃
2.9" A Series 2.9 A E290BA4N ⚫⚪🔴🟡 Black YES YES 296*128 90*41*12 67*29 10 Years (update 2 times/day) 0~40℃
2.9" A Series 2.9 A E290WA3N ⚫⚪🔴 White YES YES 296*128 90*41*12 67*29 10 Years (update 2 times/day) 0~40℃
2.9" A Series 2.9 A E290WA3 ⚫⚪🔴 White NO NO 296*128 90*41*12 67*29 10 Years (update 2 times/day) 0~40℃
4.2" A Series 4.2 A E420WA4N ⚫⚪🔴🟡 White YES YES 300*400 105*87*13 85*63.5 10 Years (update 2 times/day) 0~40℃
4.2" A Series 4.2 A E420BA4N ⚫⚪🔴🟡 Black YES YES 300*400 105*87*13 85*63.5 10 Years (update 2 times/day) 0~40℃
4.2" A Series 4.2 A E420WA3N ⚫⚪🔴 White YES YES 300*400 105*87*13 85*63.5 10 Years (update 2 times/day) 0~40℃
4.2" A Series 4.2 A E420WA3 ⚫⚪🔴 White NO NO 300*400 105*87*13 85*63.5 10 Years (update 2 times/day) 0~40℃
5.8" A Series 5.8 A E580WA4N ⚫⚪🔴🟡 White YES NO 480*648 135.5*110*9 119*88 10 Years (update 2 times/day) 0~40℃
5.8" A Series 5.8 A E580WA3N ⚫⚪🔴 White YES NO 480*648 135.5*110*9 119*88 10 Years (update 2 times/day) 0~40℃
5.8" A Series 5.8 A E580WA9N Full Color White YES NO 600*448 135.5*110*9 115*86 10 Years (update 2 times/day) 0~40℃
7.5" A Series 7.5 A E750WA4N ⚫⚪🔴🟡 White YES NO 480*800 180*121*13 163*98 10 Years (update 2 times/day) 0~40℃
7.5" A Series 7.5 A E750WA3N ⚫⚪🔴 White YES NO 480*800 180*121*13 163*98 10 Years (update 2 times/day) 0~40℃
10.2" A Series 10.2 A E1020WA4N ⚫⚪🔴🟡 White YES NO 640*960 135.5*110*9 215.5*143.5 10 Years (update 2 times/day) 0~40℃
10.2" A Series 10.2 A E1020WA3N ⚫⚪🔴 White YES NO 640*960 135.5*110*9 215.5*143.5 10 Years (update 2 times/day) 0~40℃
11.6" A Series 11.6 A E1160WA3N ⚫⚪🔴 White YES NO 640*960 266*190*9 244.5*163 10 Years (update 2 times/day) 0~40℃
13.3" A Series 13.3 A E1330WA3N ⚫⚪🔴 White YES NO 680*960 298.3*225.5*9 275.5*195 10 Years (update 2 times/day) 0~40℃

E-PAPER - B Series

Product
Series		 Image Model Display
Color		 Appearance
Color		 NFC LED Resolution Tags
Size		 Display
Size		 Battery
Life		 Operating
Temperature
4.2" B Series 4.2 B E420WB4NP
E420BB4NP		 ⚫⚪🟡🔴 White & Blue YES YES 300*400 104*87*10 85*63.5 10 Years (update 2 times/day) 0~40℃
4.2" B Series 4.2 B E420WB3NP
E420BB3NP		 ⚫⚪🔴 White & Blue YES YES 300*400 104*87*10 85*63.5 10 Years (update 2 times/day) 0~40℃
7.5" B Series 7.5 B E750WB4N ⚫⚪🔴🟡 White YES NO 480*800 177*124*13 163*98 10 Years (update 2 times/day) 0~40℃
7.5" B Series 7.5 B E750WB3N ⚫⚪🔴 White YES NO 480*800 177*124*13 163*98 10 Years (update 2 times/day) 0~40℃

E-PAPER - C Series

Product
Series		 Image Model Display
Color		 Appearance
Color		 NFC LED Resolution Tags
Size		 Display
Size		 Battery
Life		 Operating
Temperature
1.54" C Series 1.54 C E154WC4N ⚫⚪🔴🟡 White YES YES 200*200 44.5*36*12 27*27 6 Years (update 2 times per day) 0~40℃
1.54" C Series 1.54 C E154WC3N ⚫⚪🔴 White YES YES 200*200 44.5*36*12 27*27 6 Years (update 2 times per day) 0~40℃
1.54" C Series 1.54 C E154WC3 ⚫⚪🔴 White NO YES 200*200 44.5*36*12 27*27 6 Years (update 2 times per day) 0~40℃
2.1" C Series 2.1 C E210WC4N ⚫⚪🔴🟡 White YES YES 224*168 70*34.5*12 36*27 10 Years (update 2 times/day) 0~40℃
2.1" C Series 2.1 C E210WC3N ⚫⚪🔴 White YES YES 224*168 70*34.5*12 36*27 10 Years (update 2 times/day) 0~40℃
2.1" C Series 2.1 C E210WC3 ⚫⚪🔴 Black NO YES 224*168 70*34.5*12 36*27 10 Years (update 2 times/day) 0~40℃
2.1" Freezing Model 2.1 Freezing Model E210WC2NF ⚫⚪ White & Blue YES YES 212*104 70*34.5*12.5 48.5*23.5 10 Years (update 2 times/day) -25~25℃
2.1" Freezing Model 2.1 Freezing Model E210WC2F ⚫⚪ White & Blue NO YES 212*104 70*34.5*12.5 48.5*23.5 10 Years (update 2 times/day) -25~25℃
2.66" C Series 2.66 C E266WC4N ⚫⚪🔴🟡 White YES YES 296*152 83*41*11 60*30.5 10 Years (update 2 times/day) 0~40℃
2.66" C Series 2.66 C E266WC3N ⚫⚪🔴 White YES YES 296*152 83*41*11 60*30.5 10 Years (update 2 times/day) 0~40℃
2.66" C Series 2.66 C E266WC3 ⚫⚪🔴 White NO YES 296*152 83*41*11 60*30.5 10 Years (update 2 times/day) 0~40℃
2.66" Freezing Model 2.66 Freezing Model E266WC2NF ⚫⚪ White & Blue YES YES 296*152 83*41*12 60*30.5 10 Years (update 2 times/day) -25~25℃
2.66" Freezing Model 2.66 Freezing Model E266WC2F ⚫⚪ White & Blue NO YES 296*152 83*41*12 60*30.5 10 Years (update 2 times/day) -25~25℃
2.9" C Series 2.9 C E290WC4N ⚫⚪🔴🟡 White YES YES 296*128 90*41*11 67*29 10 Years (update 2 times/day) 0~40℃
2.9" C Series 2.9 C E290WC3N ⚫⚪🔴 White YES YES 296*128 90*41*11 67*29 10 Years (update 2 times/day) 0~40℃
2.9" C Series 2.9 C E290WC3 ⚫⚪🔴 White NO YES 296*128 90*41*11 67*29 10 Years (update 2 times/day) 0~40℃
3.7" C Series 3.7 C E370WC4N ⚫⚪🔴🟡 White YES YES 416*240 104*56*11.5 81.5*47 10 Years (update 2 times/day) 0~40℃
3.7" C Series 3.7 C E370WC3N ⚫⚪🔴 White YES YES 416*240 104*56*11.5 81.5*47 10 Years (update 2 times/day) 0~40℃

LCD - Shelf Edge Display

Product
Name		 Image Model System Color Resolution WIFI Operating
Temperature		 Size Power
Supply
23.1" Shelf LCD
(for 60cm shelf)		 23.1" Shelf LCD LCD-2310 Android Full color 1920*158 YES 0℃ - 50℃ 597*62*18mm Power Adapter (12V, Type-C)
35"
(for 90cm shelf)		 35" Shelf LCD LCD-3500 Android Full color 3840*200 YES 0℃ - 50℃ 889.2*60.9*26 mm Power Adapter (12V, Type-C)
37" Shelf LCD
(for 90cm shelf)		 37" Shelf LCD LCD-3700 Android Full color 1920*540 YES 0℃ - 50℃ 923.6*285.6*58.4m Power Adapter (12V, Type-C)
47.1"
(for 120cm shelf)		 47.1" Shelf LCD LCD-4710 Android Full color 3840*160 YES 0℃ - 50℃ 1209*62.9*29.2mm Power Adapter (12V, Type-C)

LCD - Vertical Display

Product Name Image Model System Color Resolution WIFI NFC Operating Temperature Size Power Supply
10.1" single side display 10.1" Single-Sided Display LCD-1010 Linux Full color 800*1280 YES YES -20℃ - 50℃ 243*150.1*15 mm DIN-rail Powered
10.1" dual side display 10.1" Double-Sided Display LCD-1010-D Linux Full color 800*1280 YES YES -20℃ - 50℃ 243*150.1*15 mm DIN-rail Powered

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